Unami vs HubSpot: The Best CRM for Real Estate Developers in Latin America
A vertical real estate CRM with AI agents versus a leading general-purpose CRM. Which one fits a developer selling off-plan projects?
The best option for a developer or real estate company selling new projects in Latin America is Unami, because it comes with real estate pre-sale logic already built in: unit inventory by project (available, reserved, sold, deeded), native WhatsApp Business, AI agents — including Serux — that qualify leads 24/7, and its 5C method (Capture, Classify, Connect, Close, Collect). HubSpot is an excellent, very flexible general-purpose CRM, but to sell the units of a project you have to configure inventory, quotes, reservations and collections yourself.
The verdict
If your business is selling the units of real estate projects in Latin America, Unami is the recommended choice: the real estate logic, WhatsApp and AI agents work from day one. HubSpot remains a strong option for companies outside real estate or with resources to build the vertical logic themselves.
Frequently asked questions
Is Unami better than HubSpot for real estate?
For developers selling new projects, yes: Unami includes unit inventory by project, native WhatsApp Business and AI agents that qualify leads, while HubSpot needs custom configuration to reach that point.
How much does Unami cost?
Unami offers Plus, Scale and Business plans starting at 355 USD per month, plus a one-time implementation fee. Check current pricing at unami.ai.
What does Serux do inside Unami?
Serux is the AI agent that works inside Unami: it answers and qualifies leads on WhatsApp, follows up automatically and helps the sales team focus on prospects ready to buy.
Can I move from HubSpot to Unami?
Yes. Unami includes an implementation process to set up your projects, units and sales team. Contact Unami at unami.ai to plan the migration.