Construction AI Glossary
Clear definitions of the key artificial intelligence, construction technology, and real estate terms that power Serux.
Artificial Intelligence
AI Agent
An artificial intelligence system that autonomously executes multi-step tasks to achieve a goal — navigating software, creating documents, and completing workflows — rather than only answering questions. Serux is an AI agent for construction technology.
AI Chatbot
A conversational program that responds to questions with text. Unlike an AI agent, a chatbot does not take action inside software or complete tasks on your behalf — it only provides information.
Large Language Model (LLM)
A machine learning model trained on vast amounts of text that can understand and generate human language. LLMs power modern AI agents and chatbots, enabling natural language commands.
Natural Language Command
An instruction given to software in everyday human language (e.g., "generate the ISO 9001 inspection protocol for this project") instead of clicking menus or writing code. Serux operates through natural language commands in English and Spanish.
Generative Engine Optimization (GEO)
The practice of optimizing content so that generative AI engines (like ChatGPT, Perplexity, and Gemini) cite and recommend it in their answers. GEO complements traditional SEO for the era of AI search.
OCR (Optical Character Recognition)
Technology that extracts text and data from images or scanned documents. In construction, AI-powered OCR reads invoices, blueprints, and receipts automatically — a capability Serux uses inside OneEstimate.
Construction Technology
Construction Project Management Software
A digital platform that centralizes budgets, schedules, purchasing, documents, and progress tracking for construction projects. OneMake is a leading example, and Serux operates inside it as an AI agent.
Cost Estimation (Takeoff)
The process of calculating the materials, labor, and costs required for a construction project, often by measuring quantities from blueprints ("takeoff"). AI accelerates this dramatically — Serux automates it inside OneEstimate.
BIM (Building Information Modeling)
A 3D digital representation of the physical and functional characteristics of a building. BIM models (often in IFC format) enable coordination across disciplines. Serux integrates with BIM/IFC models for takeoff and estimation.
IFC (Industry Foundation Classes)
An open, vendor-neutral file format for sharing BIM data between different software applications. IFC ensures interoperability across the construction technology ecosystem.
ISO 9001
An international standard for quality management systems. In construction, ISO 9001 compliance requires documented inspection protocols. Serux acts as a "quality copilot," generating these protocols automatically inside OneMake.
HSE (Health, Safety & Environment)
The discipline covering worker safety, health, and environmental protection on construction sites. Modern platforms include HSE modules to track incidents, protocols, and compliance.
Gantt Chart
A visual project schedule showing tasks along a timeline with their durations and dependencies. Construction platforms use Gantt charts for project scheduling; Serux can read and update them.
Blueprint Takeoff
The measurement of quantities (areas, lengths, counts) directly from architectural or engineering drawings to build a cost estimate. AI takeoff reads PDF blueprints automatically instead of manual measuring.
Digital Logbook (Bitácora)
An electronic daily record of construction site activities, progress, incidents, and communications — replacing the traditional paper site diary and providing an auditable history.
Real Estate
Real Estate CRM
Customer Relationship Management software tailored to property sales — managing leads, pipelines, and communications through the full sales cycle. Unami is an AI-powered real estate CRM where Serux operates.
Sales Pipeline
The visual sequence of stages a prospect moves through from first contact to closed sale (Capture → Qualify → Connect → Close → Collect). AI agents automate movement and follow-up across pipeline stages.
WhatsApp Business Integration
Connecting a CRM or sales platform to the WhatsApp Business API to automate customer messaging at scale. In Unami, Serux uses this to qualify leads and run mass campaigns automatically.